Three More Ads

Found this at http://ben.ezymail.com/Serv_MagAds.htm. It's an Australia ad to fight against rust on your car. The crocodile shows the fierceness of rust and inspires fear. The sheer size of it over powering the car is intimidating, but the ad suggests that the government even uses the product to inspire a sense of security, and if you like your government then this ad can be quite effective because you will believe that you are making a smart and prudent choice. After all, who wants a big, old crocodile dragon eating their car?



This ad, found at http://www.gsds.org/campaign/magazine/magazine_preview.gif , plays on innocence, sympathy, and is basically saying don't be a sissy. The image of the little girl clutching the teddy bear, with her deadpan stare into the middle distance, is basically saying that she has come to terms with her own mortality, a case which many people, even adults haven't come to terms with yet. It is also saying that by making your children organ donors, they will be closer to you. It is also telling kids that this is a good idea, tell mom and dad. Kind of makes you want to give a kidney right now, doesn't it?



This one I found at http://i2.photobucket.com/albums/y14/nickshort/Absolute.jpg. This ad is showing a few things. One, that Absolute vodka has become a household name, and we all get that that is absolute vodka. The other message is very sinister. You have police with a chalk outline of where the empty vessel once was. In other words saying, who killed the bottle of vodka, we need to investigate this. This is a serious matter. It is also saying that this product is important enough to be concerned when it is gone. The ad is also saying life is short, that might be me with my outline there someday. I'd better have a drink.

Advertisement Gallery Comment

This gallery at http://english1aonline.com/media/index.html features a Bacardi alcoholic beverage ad. The scene is a bar that's crowded, with a man sitting at the bar, checking out a woman's reflection in his glass who is standing behind him, as she is checking him out in the mirror in front of him. This ad is pretty straight forward, sending a few of messages. As the man looks sophisticated, it is suggesting that sly and slick people drink Bacardi. The other message is: ladies like a guy who drinks Bacardi. And of course, it's saying that it is a social thing. So, if you want to be a sly, slick, dapper dude that gets the foxy ladies, then drink Bacardi.

Advertisement

I found this ad on http://www.theaxeeffect.com/responsibleuse.html, which shows axe advertisements that you would find on television, the web, magazines, and in newspapers. The focus of the Axe bullet deodorant spray shows many things. First, the small size of the container shows portability- it fits in your pocket. Next, it appeals to the average guy by the contents in the pockets, now displayed in the airline check bin. Though some of the contents are quite suggestive, starting with personal effects. He has very little change, a quarter and a penny showing, but out of his simple, black wallet, which shows sophistication, two bills are hinted at, though you cannot see the denomination, so you know he's not broke. Next, a fairly modern, and styled ring, that gives you the impression that he's a pretty hip guy, and a watch with a simple black leather band, and a bit of styling on the face that is mostly covered. Next, a ring of keys with what looks like a post office box key most prevalent, which suggests a need to be anonymous, possibly. And finally, the sex appeal. Three different artifacts acquired at the airport with three different girls' names and information. You can definitely trace his journey from his arrival to the airport. The first is an airline parking pass with Kate's number on it, next is a baggage claim ticket with "text me when you get back" from Tara, and then finally his airline ticket with a "come by gate number 14D" from Dawn. So just driving up to an airport and the three places ou go to an airport right away, he's got three different hook ups. I would say its not a pretty far stretch to think that the advertisers are stressing that you would be more desirable if you use their product. They are also stressing that this product will raise your self esteem, while preying on insecurity to get guys to buy the product. Wow, it comes in a spray bottle and fits in the pocket. Cool.

Cell Phones

The first article I chose was Reining in Cell Phone Use" by Derek J. Moore, of The Press Democrat, April 11, 2008. He discusses the false sense of safety people have using hand free options on cell phones while driving, namely blue tooth being potentially the most dangerous of all as there may be latent side effects concerning people's health yet to be discovered. He also suggests that hands free options don't make people better drivers, and that people will continue to be distracted while driving. Oddly enough, the law he discusses in his article does not ban text messaging, which is much more distracting than just talking on the phone.

For my next article, I chose "When Your Brain is Outside Your Car" by Dave Downey, of North County Times, March 31, 2008. The journalist discusses, with confirmation, that talking on the phone while driving is a hazard, regardless of whether you have a hands free option or not. Worst of all, it gives police the authority to pull you over for an incidental occurrence, and proceed how they see fit. Is this America we live in? Or is it some police state in one of Arnold Schwarzenegger's futuristic sci-fi movies?

This next article was very interesting. It is "The Affliction: Technology Created It" by Jose Astorga, blog in Seattle Post Intelligencer.com, April 8, 2008. Not only does he highlight, yet again, the dangers of talking on the phone and driving, but he also brings up a psychological issue he is developing that is manifesting physically, that when he gets hungry his stomach vibrates as his cell phone does. I found this to be humorous and bazaar, however, when I'm watching a movie at home and phones ring on the screen, I oddly enough reach for my phone to see who is calling. Aside from these newfound phantoms our over stressed, over worked, under payed, and under rewarded society is developing, he also mentions the rudeness factor. How it has been adopted that it is OK to interrupt people in conversation when the phone rings, or text message other people while you are speaking to someone in person. Nobody is paying attention to anyone anymore. I wonder what other kinds of psychological drama will unfold as this phenomena of the cell phone continues into the future? Where will we be as people?

This next article seems to answer my previous questions a little bit about where we are heading. It is called "Text Messaging as Toy or Tool" by Naomi S. Baron, of OUP.blog, Oxford University Press, March 25, 2008. She discusses what the youth of the world is doing with this technology that they were born into. So our future as human beings may look to be as though there is a high regard for privacy and personal space, but a want and a need to communicate with others, as long as the communication is one sided. This has a slew of pros and cons. On one hand, you have the comfort and control of privacy. On the other, you have a serious detachment from others, which is socially dangerous. A divided people is much easier to control, and though this technology in my generation has a potential of bringing us closer together and coordinate efforts, if future generations take it for granted it will serve to separate people more, and desensitize them easier. Another interesting thing in this article is since when is spying on your children good parenting? What happened to nurturing and open communication from the start so you've laid the ground work for them to trust you and come to you with their problems or questions? Yes, it is good to know what is going on in their lives, however all you need to do is listen or ask questions like the drug talk, the weapons talk, the who's your enemies talk, and who's your friends talk. It is important to teach children to be self reliant and show them respect so they don't need to rebel. In this regard, maybe cell phones will bring parents and children closer together.

The First Technological Revolution and Its Lessons

This article discusses the social ramifications of moving from either a hunter gatherer society and/or a horticultural society to an agricultural society, and the social ramifications found by moving into a more technological direction. Mankind could not be persuaded, before technology, to follow any kind of leadership because each individual would provide for himself/herself and any surplus would be shared as gifts to others in the tribe as a form of insurance so that if that individual was in need, the rule of reciprocity would prove to be a survival technique. These were the early days when man learned to tame fire. Later, ideas would lead to technological advances, giving man the ability to control water, which meant no longer did mankind have to depend on seasonal rains or careful planning in flood plains to grow crops. Instead, he could become tied to the land and bring the water he needed for his crops, livestock, and his own survival to the land where he needed it. With this technological development, came a great deal of surplus, and the necessity to protect it. Mankind not only became very superstitious around the development of this technology, as they started to pray for the well being of their crops and livestock, for bountiful harvests, and protection from those who would just move in and take it. Eventually and swiftly there was a necessity for a permanent army to protect the surplus, and a form of government to turn to to resolve these problems. This gave rise to the chieftains, where family lines with the notion of direct lineage from the divine moved in and took claim of the land and its people and all that was created of it. Permanent armies could then be established, and the economy could then be controlled by redistributing goods and retaining surplus.
This technological development gave way to this day, our newest form of slavery, where we must work to obtain money to buy food, clothes, and shelter so that we might go back to work and repeat the cycle over and over again, without a true grasp of what it is we are doing. As our technology moves more into information preservation, and we find other societies to provide our food for us, when our economy begins to fail as it is now the division between the haves and the have nots becomes quite apparent. This society, on a world level, is equal to slavery as its construct leaves individuals with nothing of our own for all we've toiled. There's no inheritance for our children as we are taxed excessively. This article highlights an evolutionary process of the social aspects of the cost of technology. What it does not say is that there needs to be revolution to balance out the power from our governments back into the hands of the people to promote a more egalitarian existence, so that we are not ruled by superstition, fear, and financial isolation brought forth by imposed social classes.

Favorite American Vacation Destinations

I watched the Disneyland and the San Diego Exhibit videos, and though it wasn't so much about traveling then, it was watching the videos that allowed me to be a time traveler of sorts, to view through this digital looking glass back in time. Thought it was one sided, whomever put the films together probably anticipated that people in the distant future would look at them and enjoy them. Disneyland offered a fantasy land escape where anything was possible, as they said in the video. The video on San Diego offered a glimpse into more reasonable economic times where fantastic things were built with very little venture capital. The world seemed a lot more pleasant and fair.

Why We Travel

The author brought up a variety of good points about the thrill and endeavors of travel. Traveling teaches us new things about ourselves and other people, allowing us to see and participate, as tourists, cultures different from our own. The experience educates us. A well traveled person is less likely to listen to their government when their government tells them they must go to war with them and fight them while the government demonizes them with propaganda, because a well traveled person may have the memory of the hospitality of those people. Though few tourists probably take the stance of a do it yourself anthropologist, I think that most people come away from the experience of traveling to a far away place with some sense of appreciation. Be it by airplane, train, motor car, or boat, and in some cases in the Midwest flying saucers, the whole experience of getting to a place while traveling is in and of itself and experience within the experience. Visiting people foreign to us stimulates our intellect, and in some cases, allows us to appreciate what we have in our part of the world.