Found this at http://ben.ezymail.com/Serv_MagAds.htm. It's an Australia ad to fight against rust on your car. The crocodile shows the fierceness of rust and inspires fear. The sheer size of it over powering the car is intimidating, but the ad suggests that the government even uses the product to inspire a sense of security, and if you like your government then this ad can be quite effective because you will believe that you are making a smart and prudent choice. After all, who wants a big, old crocodile dragon eating their car?
This ad, found at http://www.gsds.org/campaign/magazine/magazine_preview.gif , plays on innocence, sympathy, and is basically saying don't be a sissy. The image of the little girl clutching the teddy bear, with her deadpan stare into the middle distance, is basically saying that she has come to terms with her own mortality, a case which many people, even adults haven't come to terms with yet. It is also saying that by making your children organ donors, they will be closer to you. It is also telling kids that this is a good idea, tell mom and dad. Kind of makes you want to give a kidney right now, doesn't it?
This one I found at http://i2.photobucket.com/albums/y14/nickshort/Absolute.jpg. This ad is showing a few things. One, that Absolute vodka has become a household name, and we all get that that is absolute vodka. The other message is very sinister. You have police with a chalk outline of where the empty vessel once was. In other words saying, who killed the bottle of vodka, we need to investigate this. This is a serious matter. It is also saying that this product is important enough to be concerned when it is gone. The ad is also saying life is short, that might be me with my outline there someday. I'd better have a drink.
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